Over the last 4 or 5 years, Disney has jumped head first into the world of left-wing wokery. The company has also suffered billions in loses. Now, new CEO Bob Iger is warning employees that the company intends to start moving away from the wokeness.
Journalist Christopher F. Rufo discovered video of a recent meeting after Iger replaced former CRO Bob Chapek. In the video, Iger warns that the wokeness is on the way out.
In response to an audience question about the so-called “Don’t Say Gay” legislation, Iger said the company would still promote “inclusion,” but signaled that he would adopt a different posture than his processor and suggested that the company will “listen to [its] audience” and “have respect for the people that [it’s] serving.”
Iger also suggested that the company made a mistake in its fight against Governor DeSantis, which resulted in the state legislature stripping Disney of its special administrative status. “I was sorry to see us dragged into that battle,” he said. “The State of Florida has been important to us for a long time. And we have been very important to the State of Florida. That is something I’m extremely mindful of and will articulate if I get the chance.”
Finally, in response to the suggestion that “many cast members had wished that Disney stayed out of politics,” Iger expressed regret. “Do I like the company being embroiled in controversy? Of course not,” he said. “It can be distracting, and it can have a negative impact on the company. And to the extent that I can work to kind of quiet things down, I’m going to do that.”
We’ll see if Iger is serious and if the company really does begin shifting away from the wokeness.
But the fact that he actually said it is at least indicative that the company wants to do so. And the fact that he said so also shows that he is willing to go against the woke mafia, cancel culture. And that alone is significant.
Time will tell.
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